Voice is a carbon neutral NFT platform that focuses on digital artists. As the Lead Graphic Designer, I developed and managed their brand guidelines and identity, as well as websites and assets for artist residencies/partnerships and marketing campaigns. A selection of my work during this time is featured here. To learn more about Voice’s residencies, please visit the residency hub - I designed everything you see.
Photo: Billboard design for NFT.NYC 2022
Voice partnered with PhotoVogue to highlight over 80 resident photographers - selected by Head of Global PhotoVogue Alessia Glaviano - who created NFT collections on the platform. These artists are currently being featured on the platform and socials from October-November 2022. I designed the brand identity, logos, website and graphics for this partnership, and created and curated all of the promotional social assets up until end of October 2022.
In light of National Mental Health Awareness week, Voice highlighted artists whose artwork encapsulated themes of mental wellness, health, and overcoming trauma and obstacles.
Voice is committed to featured LGBTQIA+ artists all year round - an inaugural collection was created in June 2022. Permanent Pride is an ongoing campaign that hosts events and looks to partner with other organizations to celebrate queer voices. I designed the logo, brand identity, inaugural event attendance NFT, and website used to promote this campaign.
Street Theory - an art collective with a focus on graffiti artists, muralists, and other contemporary artists - partnered with Voice and selected artists to create NFT collections to be promoted on the platform. I designed the website and promotional social assets for the duration of the residency.
During NFT.NYC in June 2022, I aided in the production of an in-person digital gallery drop party to celebrate the collection drops of the resident artists. I created and oversaw all print material production and digital artwork execution and curation on large screens for viewer auction. From this event alone, we made almost $40k in artists sales.
I designed the branding and website for the Voice Season 2 Residency.
In April 2022, we highlighted photographers on our platform through promotion and artist narratives. I created this graphic for campaign promotion.
Featured in our weekly email newsletter, this infographic was used to help educate new users on NFTs and Web3.
I worked with an animator to design this NFT 101 video that was featured on our education hub, a site I also designed.
Led by Maliha Abidi, Women Rise is a project that uses digital artwork and NFTs to creatively represent the diversity of women from around the world. Voice partnered with Maliha to create an NFT residency in which female-identifying artists were selected to create NFT collections and promote their artwork on the platform. I designed and managed the partnership website as well as social assets during the residency.
This was part of a larger series featured on Voice’s instagram to highlight the effects gender had on awareness of NFTs and Web3.
Example of a PhotoVogue social asset.
Example of a social asset made for the PhotoVogue residency.
Branding and logo design for Voice’s charity partnership with the Suh Family Foundation, founded by Ndamukong and Katya Suh.
Example of a 3 post series featured on Instagram highlighting NYAA partnership residents - this one features Jacob Hicks.